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Technology & AI Division

First-Party Data Analytics &
Multi-Touch Attribution

Eliminate blind spots in marketing spend. We implement robust server-side tracking pipelines, custom BigQuery data lakes, and real-time executive dashboards that reveal true channel profitability, CAC, and blended ROAS.

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Analytics Capabilities

Core Deliverables

Server-Side GTM & CAPI Tracking

Cloud-hosted Google Tag Manager containers and Conversion APIs that bypass browser ad blockers for 100% data fidelity.

Multi-Touch Attribution Modeling

Markov chain and Shapley value attribution models to evaluate the true contribution of upper-funnel awareness to final conversions.

Executive Looker & PowerBI Dashboards

Custom real-time business intelligence boards connecting Google Ads, Meta, Shopify, Stripe, and CRM data in one pane.

Data Warehousing (BigQuery / Snowflake)

Automating ELT pipelines with Fivetran / Airbyte to consolidate marketing and transaction records into clean SQL models.

Predictive LTV & Cohort Analysis

Statistical cohort retention matrices that project customer lifetime value 12–24 months into the future.

Automated Anomaly Alerting

Slack and email webhooks that automatically fire whenever CPA spikes or conversion rates drop below historical confidence intervals.

Ready for True Data Clarity?

Contact our data engineers to audit your attribution stack and eliminate tracking errors.

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